Ella Buter is a LISOF graduate and fashion designer with her own shop/studio in Melville.
Meet Ella:
When considering fashion in terms of veiling and revealing, Superella immediately comes to mind. Her designs very cleverly use functional shapes like squares, circles and rectangles. in a way that veils the female body.
In a recent interview, Ella said that the main reason for her roomy designs are comfort above all. Women should be able to go about their day unhindered and unrestricted by the clothes they wear. She also feels that women should be able to express themeselves regardless of their body-type and build and moreover that fashion is not just for the skinny. Hence her use of normal, everyday women of all ages and sizes as models.
By veiling the female body, Ella reveals the quirky, eccentric and creative side of her patrons by focussing on interesting design concepts, uber wearibility and often multi-functionality.
As a woman and almost fashion designer, I salute Ella for her unique way of expressing femininity and her innovative approach to design.
SAFW A/W 2012- Domestic Goddess.
No comments:
Post a Comment